Our recent economic times has given me a big hint. I have always suspected for sure even when you make a good deal, you have still gotten..............!!!
Locally due to lack of sales at a Dodge dealership where the fancy Ram pickups were selling for 25 to 30 thousand, you can now buy the very same pickup from 17 to 19 and I am quite sure he is making a profit at that price.
So that is more in the 40 percent range.
How many people actually purchase parts, oil, accessories and so on from a dealer? Some I assume, but most shop on line, or find things elsewhere as dealer prices are extremely high. My local dealer I think has to dust off the oil bottles and shake out the riding clothes for dust. Nice big fancy new dealership, with some very high prices on the bikes, that is where he makes the money , and at 10 percent, he would have to close the doors.
They also manage to sell 90 percent of purchasers about 2 grand or more of extra services such as an in house service plan, and a high priced warranty with a tidy profit for themselves. Do not forget also that each and every finance contract the dealer makes a percentage off that, so add it all up and it is quite lucrative.
Yea, I am not buying the low percentage thing. There is a whole lot of profit in the bikes, and that sell for invoice nonsense, believe it if you wish to, the dealer will smile all the way to the bank.
Please do not mis-understand, they have to make a living, just as I do, I also wish a nice tidy profit, just that all the sales hype is just that, hype.
And no matter how good a deal you got, you still have been got. :joke: You are going to have to get up early to match wits with a sales staff. They are going to win, we are going to lose, but by how much, I suppose it depends on if the utility bill needs to be paid that day. Kit