A customer came in for a service yesterday. His front pads had noticeably thick lining on them. In looking to figure out how the manufacture was able to do that, I noticed that the backing plate that supports the pads was noticeably thinner. Caution come from noticeable heal - toe wear already viewable on the new pads. Although his pads at this point are safe, it may not be long before sever heal - toe wear will deem those pads no good. A thin backing plate gives poor support to the lining and can greatly affect pad life. On the OEM pads, our backing plate is very thick and the pads thin to give the pad the support it needs for a more even wear.