I know it is costly to operate a business but here in my area our dealers are charging up to $230 to install a pair of tires. This is if you buy your tires over the internet. If you buy from them the cost is some what cheaper but not enough to encourage you to buy from them because their in store prices are up to $200 more for the same tires. I am not sure what the answer is but it is a tough row to hoe. Our average shop rate here in $100 an hour which seems excessive on the side of the counter I stand on.