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Discussion Starter · #1 ·
Motorcycle Sales
Continue to Increase
Motorcycle sales have been on a steady increase for 14
straight years, and high gas prices continue to attract even
more customers to the world of motorcycling.
Motorcycle sales have been on a steady upward climb since 1993, and 2006 is on pace to
be the 14th straight year of increased motorcycle and scooter sales. In fact, according to
the Motorcycle Industry Council (MIC), sales numbers for the first half of 2006 were up
10.9 percent over the first half of 2005 among the 15 leading motorcycle brands. Sales
of on-highway motorcycles were up 11 percent, while scooter sales increased 19.7 percent
compared to the first half of 2005.
“It’s exciting to see continued, growing interest in motorcycling across America, and that
there are more and more reasons for the demand,” said MIC president Tim Buche.
“There has been a lot of attention paid to motorcycle and scooter sales this year because
of rising fuel prices. The reality is that a long-time trend of increasing motorcycle sales,
now more than a dozen years strong, just continues revving along. Sales have gone up
every year since 1993. That’s when the first ‘Jurassic Park’ was the summer blockbuster
and you could buy gas for under $1.50.”
Buche cites high gas prices as a major reason for the increased popularity of motorcycles
and scooters. “With many motorcycles capable of 50 to 70 miles per gallon, and many
scooters getting 60 to 80 mpg, dealerships and manufacturers are fielding a lot more
inquiries about fuel economy,” said Buche. “But during the past 14 years, motorcycling
also has found its way into the fabric of American culture, with two-wheeling getting past
old stereotypes and gaining acceptance and traction as a great form of transportation and
Motorcycle and scooter sales eclipsed the
one million mark for the third straight year in
2005, rivaling the high sales levels of the
1970s. With over 1.5 million sales, motorcycling
popularity reached a zenith in 1973,
and sales remained high throughout the
1970s before cooling considerably in the
1980s and early 1990s. The comeback started
in 1993, and sales have increased every
year since.
“The motorcycle demographic is widening,
from baby boomers who are coming back to
bikes, to Generation Y Americans into
adventure sports, entire families and
growing numbers of women who ride,”
said Buche. “Motorcycles, scooters, even
gear and leather riding jackets are more
fashionable than ever. We used to have to
look hard to find positive motorcycle
imagery in pop culture. Now you see
bikes everywhere, spicing up advertisements
for a wide range of major industries,
in fashion layouts, in runway shows,
in store windows, in art museums, in the
form of toys at the local department store
and with many celebrities, CEOs and
folks from all walks of life.”
Ever-improving technology is another
reason for the increased popularity of
motorcycles. “Another factor with the
soaring sales has to do with the bikes
themselves,” says Ty van Hooydonk,
Director of Product Communications with
Discover Today’s Motorcycling.
“Motorcycles and scooters are simply better
than ever, in performance, style and
variety, and still very affordable. The latest
Cycle World Buyer’s Guide lists more
than 400 models. And it’s not just sportbikes
and cruisers and touring bikes.
There are emerging niches between these
broad categories, appealing to a wider
array of personal tastes in bikes. There’s
a fun little $3,000 sportbike that gets 74
miles per gallon. There are beautiful big
cruisers that cost $12,000 or less. There
are many desirable bikes at these prices
and beyond that Americans aspire to own
and enjoy.”
U.S. New Motorcycle Sales
Year Sales
1992 278,000
1993 293,000
1994 306,000
1995 309,000
1996 330,000
1997 356,000
1998 432,000
1999 546,000
2000 710,000
2001 850,000
2002 936,000
2003 1,001,000
2004 1,063,000
2005 1,116,000

According to the
Motorcycle Industry
Council (MIC), sales
numbers for the first
half of 2006 were up
10.9 percent over the
first half of 2005
among the 15 leading
motorcycle brands.

238 Posts
I can't imagine many people seriously buying a motorcycle to save money on gas. I spend too much additional money over and above the price of the bike adding accessories, plus the added insurance, and tire replacement so that it far outweigh's any gas savings I have for not driving my cage. Plus, I have a tendancy to ride alot of unnecessary miles. Although, the gas savings is a good selling point for the uninformed. Worked well with my wife! 8)

1,142 Posts
If sales are up so high, how come MSF enrolment isn't growing at the same pace? Maybe MSF course completion should be mandatory! (grandfatherd for us old pharts who already know it all of course!)
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