For Q1 2020 Indian bike sales were up something like 6% while HD sales were down 15%. So Indian is actually doing very good right now, while Harley's downward trend continues.This does cause me to wonder how well Indian is doing since they compete very directly with HD in most areas including being expensive.
I hope not but that is probably the truth.......Looks like they're creating smokescreens to hide what they're really doing. New CEO and his cronies will bury the company and walk away with millions in compensation. Harley will be just a memory in, I'll say 5 years or so and there's no one left who cares that can make a difference.
I'm wondering why HD "shouldn't" have been in the ATV/UTV market long ago when the other makers began to develope the vehicles rather than continue to only market their single product and accessories. Major reason is/was they were busy saturating their own market and didn't feel a need to do anything else. Other makers (especially including Polaris Ind.) had more vision of securing a new market for the future and even if some ventures didn't work out long term (example, Victory motorcycles) they are now very diversified and not on the ropes financially.I was speaking to the GM of the local HD dealer yesterday and he says the virus/economy has hurt them. The metric dealerships are going gangbusters, but mostly with ATV's and side by sides that HD doesn't have (and shouldn't have). The RV market has exploded too which hurts sales of other "optional" toys that we all like. I'm not sure what the boating industry is doing, but judging by the line of boats being towed out to the lake every week, I'd guess they are doing OK.
As a long time "Harley Guy", I think HD has lost it's way while trying to attract younger riders. I think the new CEO is trying to get them back on track and I hope he is successful. I would hate to see any 100+ year old iconic American company go belly up. HD needs to fix a few things to compete, but it is very "doable".
Agree....but not just innovation, but diversification.This is sad that we might lose a American brand. I have never been a Harley fan but wish them well. As was said they have failed to innovate like most of the metric brands. They have always had all their eggs in one basket so to speak.
I agree. While Covid19 has crippled the economy there are still some with disposable income. I think Harley has tied their woes to the virus in hopes of a bailout. The gov't is handing out piles of cash to other sectors of the economy, why not powersports ? HD is counting on its brand conjuring up nostalgia, patriotism and Americana. The discerning buyer of two wheeled conveyances has a decent selection of alternatives that typically are priced lower and offer better technology. Harley is married to the past but the younger generation isn't enamored with the Harley nostalgia of yesterday. Their only hope is to change their image to one of innovation which I believe the VRod at one time was supposed to be.I hope not but that is probably the truth.......
Or, they will get close to bankruptcy and then ask for a government bailout, which they will probably get.
They should buy Motus. That bike was better than any Buell sold by Harley. They could produce it for much less than Motus did, have the best dealer network in the country, be reliable enough since younger riders don't want to get their hands dirty wrenching on a bike and the R&D is already done! Sadly, won't happen and we'll be discussing Harley like we discuss Oldsmobile.They made an enormous error when they shut down Buell. Too short sighted enjoying their success with their cruisers. Buell would of been a great platform for them to gain traction with the younger generation.
They should swallow their pride and resurrect it.
I agree (although I have always been a fan) Harley has just failed to change, I find it sad, I grew up with the Harley & hate to see another American brand bite the dust.This is sad that we might lose a American brand. I have never been a Harley fan but wish them well. As was said they have failed to innovate like most of the metric brands. They have always had all their eggs in one basket so to speak.