What's wrong with the picture? She has her mirrors properly adjusted, seated in a satisfactory riding position, and her helmet is firmly placed on top of her head. Maybe, she's driving backwards?!! Or, maybe, she's on the cutting edge of future helmet technology?
You guys are so critical of personal choices! At least, she's wearing a helmet - not that it might not perform as intended. AND, it IS color co-ordinated with her clothing.
I guess, to be on the safe side, helmets need an arrow and "this side up" printed on the outside - especially, full face helmets!!