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Seat maker moving to Destination Daytona

986 Views 2 Replies 3 Participants Last post by  alabamaWing
From the Daytona Beach News Journal:

January 20, 2009

Seat maker moving to Destination Daytona

A Canadian company that makes seats and other accessories for motorcycles is moving to Destination Daytona, an Ormond Beach Mecca for bikers.

Ultimate Seats USA, an arm of Toronto-based Ultimate Seat Co., will open at 348 Destination Daytona Lane. A grand opening is scheduled for Feb. 27, said company founder and president Des Hockley.
"We hope to be operational before Bike Week, which starts Feb. 26," Hockley said Monday by phone from his Toronto office. "The (Destination) Daytona facility will be retail with an installation facility and a warehouse for shipping. There may be a little manufacturing later for custom orders."
In December, the Volusia County Council approved a $9,000 local match toward a $45,000 state grant to support the company's move, with an understanding Ultimate Seats will create 15 new jobs. A county memo said it will move one senior employee to the new store and hire other workers locally, paying average annual wages in excess of $34,568 within two years.

Hockley said he plans to have "six or seven" employees in the first year.
-- Staff Report
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Seat maker moving to Destination Daytona
Over the past few years Des has moved up the size of his travelling caravan from tiny to pretty huge (if you've ever seen his layout at the Sunshine Mall), so I guess his next move would be to a store-front operation. Even up north (Ultimate is only 10 minutes from me in Toronto) his operation is really only manufacturing and assembly, so Im guessing he'll keep all that there for a while.

Interestingly, Ultimate Seats is only a side-line from his main business, so I guess it's time to spilt the operation off on its own. I know he spends more time on the road attending rallys and meets than he does in the office, so I guess Daytona will be a better jumping off place for him.

The past couple of years, every time I phone Des he's never in..., at least now I'll know where to find him. :lol:

A great guy, and an even greater saddle....
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Had one of their seats on my VTX. Wow excellent. I sure wished they made a heated one for a wing.
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