thanks Tuck. I guess maybe if I were dying I might use the strobe feature but never in a million years would I ride normal with the strobe.. how awful would it be if we all liked the same thing? there will be other who like the strobe. go forth and prosper, just not for me. as you I like the Rivco easier install and brighter light. This is more than likely the ones I will end up with. I do want to wait and see what EC comes out with. I have bought their products in the past and always thought they had quality stuff. so depending on the price, ease of install, amount of light. who knows. it's nice we have choices. The thing that steers we away from the SoCal unit is what if I forgot and hit the strobe switch and did not realize I had done that. no way I would want to drive with that feature on. so they are a no go for me,.