Wow, a few are worried about their Nascar content and chose to attack me...thanks. I'm biting my tongue, but I will say that there are a lot of us who are not fully absorbed in door slammers. I watch them, but my point is that Nascar seems 24/7 to many of us, and that Fuel TV exists is proof that a MC channel can work.
There are a lot of motorcycle events and content that would make up a purely MC channel. Enduros, travel, drag, cruisers, customs, sport, desert racing, trials events, international events,personalities, factory tours, design, documentaries, history, etc..... Think about the hundreds and hundreds of companies who would want to be a part of it. Helmet mfr. apparel, mc mfrs, tour companies, insurance, and only about a thousand others who would want to market to us. I would love to see a show on Chatterbox or communication options, what garments have high-tech fabrics, how a helmet is made, an LA to Vegas dual sport ride how to guide, what you learn in a motorcycle safety class, sportbike geometry......I'd watch all of it and more. Go to your garage and total up what you have spend in MC's and all the gear total......nuff said. It could work.
Nascar needs it own channel, MC needs its own channel, and speed tv can specialize in the mix between the three. Check out this online demographic survey.
M O T O R C Y C L E . C O M D E M O G R A P H I C S
Motorcycle Online |
http://www.motorcycle.com/ |
[email protected]
"The World's Largest and Most-Read Digital Motorsports Magazine"
USER DEMOGRAPHICS AND TRENDS
Question 1: Yearly household income
Less than 35K = 13.74 percent
35-50K = 18.22 percent
51-75K = 24.28 percent
76-100K = 17.18 percent
101K or more = 16.93 percent
Refuse = 9.61 percent
Percent above 50K = 64.59 percent
Question 1 Count = 3633
Question 2: Does anyone in your household own a truck or van
Chevy = 10.96 percent
Dodge = 9.30 percent
Ford = 17.84 percent
GMC = 3.77 percent
Honda = 0.72 percent
Izusa = 1.24 percent
Jeep = 2.81 percent
Mazda = 1.54 percent
Mitsubishi = 0.52 percent
Nissan = 3.00 percent
Suzuki = 0.19 percent
Toyota = 5.20 percent
Other = 1.29 percent
Refuse to answer = 0.00 percent
Don't own a truck/van = 41.07 percent
Question 2 Count = 3633
Question 3: Your gender
Male = 98.57 percent
Female = 0.95 percent
Refuse = 0.48 percent
Question 3 Count = 3572
Question 4: Your age
Under 25 = 11.65 percent
25-29 = 17.60 percent
30-34 = 17.85 percent
35-44 = 27.20 percent
45-54 = 21.08 percent
55 and over = 4.25 percent
Refuse = 0.36 percent
Question 4 Count = 3596
Question 5: Highest level of education
Some high school = 3.22 percent
Graduated high school = 8.48 percent
Some/attending college = 34.59 percent
Graduated four-year college = 29.80 percent
Postgraduate college = 22.87 percent
Refuse = 1.05 percent
Question 5 Count = 3634
Question 6: Marital status
Married = 56.28 percent
Single = 29.85 percent
Co-habitating = 7.95 percent
Divorced/separated = 5.13 percent
Refuse = 0.78 percent
Question 6 Count = 3584
Question 7: Most-Read Print Magazine:
None = 6.94 percent
Cycle World = 28.05 percent
Motorcyclist = 20.51 percent
Sport Rider = 7.32 percent
Rider = 6.63 percent
EasyRider = 1.40 percent
Dirt Bike = 0.61 percent
Cycle News = 2.15 percent
Dirt Rider = 0.74 percent
Hot Bike = 1.13 percent
Bike (UK) = 2.59 percent
Fastbike (UK) = 1.24 percent
Superbike (UK) = 3.99 percent
Other = 16.71 percent
Question 7 Count = 3633
Question 8: Do you have a valid motorcycle license:
Yes = 94.54 percent
No = 5.46 percent
Question 8 Count = 3591
Question 9: How many motorcycles do you own:
One = 46.52 percent
Two = 24.69 percent
Three = 10.73 percent
Four = 5.20 percent
Five or More = 5.73 percent
Don't know = 0.14 percent
Don't own bike = 6.99 percent
Question 9 Count = 3633
Question 10: Type of principal (most-ridden) motorcycle owned:
Don't Own Bike = 5.04 percent
Touring = 6.66 percent
Sport Touring = 15.30 percent
Sportbike = 35.87 percent
Standard = 16.79 percent
Cruiser = 13.16 percent
Dual Purpose = 3.00 percent
Off-Road = 2.01 percent
Scooter = 0.14 percent
Vintage = 1.90 percent
Don't Know = 0.14 percent
Question 10 Count = 3633
Question 11: Year of this principal motorcycle:
2000 = 5.92 percent
1999 = 21.28 percent
1998 = 14.84 percent
1997 = 9.96 percent
1996 = 7.38 percent
1995 = 4.54 percent
1994 = 4.07 percent
1993 = 3.77 percent
1992 = 2.53 percent
1991 = 2.17 percent
1985-1990 = 10.10 percent
1980-1984 = 5.39 percent
1970s = 2.97 percent
1960s or earlier = 0.55 percent
Don't own a bike = 4.51 percent
Question 11 Count = 3633
Question 12: Displacement of your primary motorcycle:
0-125cc = 2.39 percent
126-250cc = 2.17 percent
251-450cc = 2.31 percent
451-600cc = 15.00 percent
601-750cc = 17.12 percent
751-900cc = 10.13 percent
901-1200cc = 32.62 percent
1201cc and up = 13.52 percent
Don't own a bike = 4.73 percent
Question 12 Count = 3633
Question 13: Brand of your primary motorcycle:
Don't own a bike = 4.65 percent
Aprilia = 1.79 percent
BMW = 7.10 percent
Buell = 2.34 percent
Cagiva = 0.06 percent
Ducati = 3.19 percent
Harley-Davidson = 7.95 percent
Aftermarket VTwin = 0.08 percent
Honda = 28.68 percent
Kawasaki = 12.88 percent
Laverda = 0.11 percent
Suzuki = 12.17 percent
Triumph = 3.14 percent
Yamaha = 14.42 percent
Other = 1.43 percent
Question 13 Count = 3633
Question 14: Did you purchase this motorcycle new or used:
Don't own a bike = 5.11 percent
New from dealer = 55.70 percent
Used from dealer = 13.22 percent
Used from private = 25.98 percent
Question 14 Count = 3564
Question 15: Why did you purchase it form that dealer or person:
Don't own a bike = 4.57 percent
Recommended by friend = 6.99 percent
Reputation = 10.18 percent
Convenient location = 9.74 percent
Bought from dlr before = 9.77 percent
Warrany/Exten. Warr. = 0.85 percent
Service after sale = 1.84 percent
Price = 21.97 percent
Availability = 17.59 percent
Dlr Advertisement = 2.17 percent
Salesperson's attitude = 4.73 percent
Other = 9.58 percent
Question 15 Count = 3633
Question 16: Do you plan to attend a race in the next year
No plans to attend race = 34.57 percent
AMA Roadrace = 25.41 percent
NASB = 0.74 percent
Formula USA = 1.10 percent
FIM Grand Prix = 4.84 percent
World Superbike = 15.28 percent
WERA Endurance = 1.21 percent
AMA Supercross = 1.95 percent
World MX Race = 0.08 percent
AMA Motocross = 1.90 percent
AMA dirt track = 2.92 percent
Drag race = 1.54 percent
Drag race (amatuer) = 1.13 percent
Other off-road = 1.32 percent
Other street/club race = 6.00 percent
Question 16 Count = 3633
Question 17: Have your taken demo rides from
Aprilia:
Yes = 2.00 percent, No = 98.00 percent, Count = 3106
If so, did it influence you to buy an Aprilia:
Yes = 9.96 percent, No = 90.04 percent, Count = 231
BMW:
Yes = 17.43 percent, No = 82.57 percent, Count = 3219
If so, did it influence you to buy a BMW:
Yes = 27.77 percent, No = 72.23 percent, Count = 623
Buell:
Yes = 16.26 percent, No = 83.74 percent, Count = 3186
If so, did it influence you to buy a Buell:
Yes = 17.79 percent, No = 82.21 percent, Count = 579
Cagiva:
Yes = 0.72 percent, No = 99.28 percent, Count = 3064
If so, did it influence you to buy a Cagiva:
Yes = 4.40 percent, No = 95.60 percent, Count = 159
Ducati:
Yes = 11.50 percent, No = 88.50 percent, Count = 3121
If so, did it influence you to buy a Ducati:
Yes = 28.44 percent, No = 71.56 percent, Count = 436
Harley-Davidson:
Yes = 19.03 percent, No = 80.97 percent, Count = 3147
If so, did it influence you to buy a Harley-Davidson:
Yes = 20.97 percent, No = 79.03 percent, Count = 744
Honda:
Yes = 25.03 percent, No = 74.97 percent, Count = 3196
If so, did it influence you to buy a Honda:
Yes = 36.75 percent, No = 63.25 percent, Count = 868
Kaw:
Yes = 15.66 percent, No = 84.34 percent, Count = 3128
If so, did it influence you to buy a Kawasaki:
Yes = 29.93 percent, No = 70.07 percent, Count = 578
Laverda:
Yes = 1.49 percent, No = 98.51 percent, Count = 3017
If so, did it influence you to buy a Laverda:
Yes = 3.02 percent, No = 96.98 percent, Count = 199
Suzuki:
Yes = 13.72 percent, No = 86.28 percent, Count = 3084
If so, did it influence you to buy a Suzuki:
Yes = 27.88 percent, No = 72.12 percent, Count = 513
Triumph:
Yes = 14.37 percent, No = 85.63 percent, Count = 3111
If so, did it influence you to buy a Triumph:
Yes = 22.63 percent, No = 77.37 percent, Count = 539
Yamaha:
Yes = 15.35 percent, No = 84.65 percent, Count = 3100
If so, did it influence you to buy a Yamaha:
Yes = 32.02 percent, No = 67.98 percent, Count = 584
Question 18: Have you attended any trade shows in the past year
IMS:
Yes = 25.31 percent
No = 74.69 percent
Count = 3358
PowerSports Dealer EXPO:
Yes = 9.40 percent
No = 90.60 percent
Count = 3086
Automotive Shows:
Yes = 31.50 percent
No = 68.50 percent
Count = 3229
Question 19: In the past year, have you received literature from:
Aprilia:
Yes = 9.72 percent
No = 90.28 percent
Count = 3003
BMW:
Yes = 31.20 percent
No = 68.80 percent
Count = 3179
Buell:
Yes = 24.67 percent
No = 75.33 percent
Count = 3089
Cagiva:
Yes = 2.40 percent
No = 97.60 percent
Count = 2958
Ducati:
Yes = 20.63 percent
No = 79.37 percent
Count = 3069
Harley-Davidson:
Yes = 30.82 percent
No = 69.18 percent
Count = 3157
Honda:
Yes = 49.32 percent
No = 50.68 percent
Count = 3305
Kawasaki:
Yes = 46.90 percent
No = 53.10 percent
Count = 3226
Laverda:
Yes = 3.42 percent
No = 96.58 percent
Count = 2949
Suzuki:
Yes = 27.67 percent
No = 72.33 percent
Count = 3094
Triumph:
Yes = 20.70 percent
No = 79.30 percent
Count = 3049
Yamaha:
Yes = 31.82 percent
No = 68.18 percent
Count = 3124
Question 20: How would you categorize the type of riding you most often do
Don't own a bike = 4.26 percent
Commuting/Gen. Trans. = 32.32 percent
Sportriding = 23.77 percent
Roadracing = 2.86 percent
Touring/weedend trips = 9.88 percent
Sport touring = 13.62 percent
Cruising/socializing = 9.35 percent
Off-road/motocross = 2.01 percent
Dual sport = 0.99 percent
Trials = 0.19 percent
Other = 0.74 percent
Question 20 Count = 3635
Question 21: Choose another type of riding you often do
Don't own a bike = 4.40 percent
Commuting/Gen. Trans. = 23.69 percent
Sportriding = 16.89 percent
Roadracing = 4.68 percent
Touring/weedend trips = 19.42 percent
Sport touring = 12.19 percent
Cruising/socializing = 11.00 percent
Off-road/motocross = 3.58 percent
Dual sport = 2.39 percent
Trials = 0.22 percent
Other = 1.54 percent
Question 21 Count = 3635
Question 22: Do you participate or watch any of these sports
Baseball
Do not participate or watch = 61.23 percent
Participate and watch = 7.20 percent
Participate only = 1.91 percent
Watch only = 29.66 percent
Count = 3516
Basketball
Do not participate or watch = 64.51 percent
Participate and watch = 10.91 percent
Participate only = 2.11 percent
Watch only = 22.46 percent
Count = 3500
Bicycling
Do not participate or watch = 55.84 percent
Participate and watch = 14.10 percent
Participate only = 19.31 percent
Watch only = 10.76 percent
Count = 3496
Camping
Do not participate or watch = 36.28 percent
Participate and watch = 9.33 percent
Participate only = 53.31 percent
Watch only = 1.08 percent
Count = 3506
Fishing
Do not participate or watch = 63.58 percent
Participate and watch = 10.45 percent
Participate only = 24.64 percent
Watch only = 1.32 percent
Count = 3482
Football
Do not participate or watch = 36.35 percent
Participate and watch = 11.32 percent
Participate only = 1.34 percent
Watch only = 51.00 percent
Count = 3508
Golf
Do not participate or watch = 63.86 percent
Participate and watch = 18.37 percent
Participate only = 9.76 percent
Watch only = 8.01 percent
Count = 3484
Hockey
Do not participate or watch = 62.87 percent
Participate and watch = 5.34 percent
Participate only = 1.27 percent
Watch only = 30.53 percent
Count = 3466
Hunting
Do not participate or watch = 60.67 percent
Participate and watch = 15.53 percent
Participate only = 21.37 percent
Watch only = 2.43 percent
Count = 3496
Roller Blading
Do not participate or watch = 74.63 percent
Participate and watch = 5.58 percent
Participate only = 16.97 percent
Watch only = 2.82 percent
Count = 3476
Running/jogging
Do not participate or watch = 66.67 percent
Participate and watch = 5.11 percent
Participate only = 26.13 percent
Watch only = 2.10 percent
Count = 3483
Skate boarding
Do not participate or watch = 84.46 percent
Participate and watch = 1.80 percent
Participate only = 1.36 percent
Watch only = 12.38 percent
Count = 3450
Skiing
Do not participate or watch = 55.88 percent
Participate and watch = 20.33 percent
Participate only = 15.81 percent
Watch only = 7.98 percent
Count = 3472
Soccer
Do not participate or watch = 72.92 percent
Participate and watch = 7.95 percent
Participate only = 2.69 percent
Watch only = 16.43 percent
Count = 3457
Tennis
Do not participate or watch = 69.92 percent
Participate and watch = 11.88 percent
Participate only = 5.62 percent
Watch only = 12.58 percent
Count = 3467
Water sports
Do not participate or watch = 55.67 percent
Participate and watch = 17.01 percent
Participate only = 21.06 percent
Watch only = 6.26 percent
Count = 3481
Weight training
Do not participate or watch = 49.00 percent
Participate and watch = 9.74 percent
Participate only = 40.09 percent
Watch only = 1.17 percent
Count = 3490
PURCHASING INTENTIONS
Question 23: Do you plan on purchasing a motorcycle:
No plans to purchase = 20.63 percent
Within next 6 months = 21.46 percent
Withing next year = 22.26 percent
Within next 2 years = 24.40 percent
Don't know = 11.25 percent
Question 23 Count = 3635
Question 24: Are you considering a new or used bike
No plans to purchase = 21.17 percent
New bike = 40.65 percent
Used bike = 12.02 percent
Both new and used = 18.19 percent
Don't know = 7.97 percent
Question 24 Count = 3562
Question 25: Whay type of motorcycle do you plan to purchase
No plans to purchase = 23.99 percent
Touring bike = 3.69 percent
Sport Touring = 12.05 percent
Sportbike = 32.02 percent
Standard streetbike = 7.90 percent
Cruiser = 9.27 percent
Dual purpose = 3.88 percent
Off-road = 2.89 percent
Scooter = 0.11 percent
Don't Know = 4.21 percent
Question 25 Count = 3635
Question 26: Displacement of motorcycle you plan to purchase
No plans to buy = 25.64 percent
0-125cc = 0.80 percent
126-250cc = 1.49 percent
251-450cc = 2.61 percent
451-600cc = 6.35 percent
601-750cc = 10.65 percent
750-900cc = 9.00 percent
901-1200cc = 31.20 percent
1201 and up = 12.27 percent
Question 26 Count = 3635
Question 27: Brand of motorcycle you plan to purchase
No plans to buy = 26.88 percent
BMW = 6.11 percent
Buell = 1.76 percent
Cagiva/Ducati = 4.26 percent
Harley-Davidson = 5.94 percent
Aftermarket VTwin = 0.33 percent
Honda = 21.24 percent
Kawasaki = 9.90 percent
Suzuki = 6.99 percent
Triumph = 3.11 percent
Yamaha = 8.61 percent
Other = 4.87 percent
Question 27 Count = 3635
Question 28: If you own, do you plan to add:
An exhaust system
Yes = 52.93 percent
No = 35.97 percent
Don't know = 11.11 percent
Count = 3520
Brakes
Yes = 24.17 percent
No = 65.58 percent
Don't know = 10.25 percent
Yes 0 = 0.00 percent
Count = 3385
Wheels
Yes = 8.80 percent
No = 82.37 percent
Don't know = 8.83 percent
Count = 3353
Custom paint
Yes = 8.80 percent
Yes = 9.42 percent
No = 82.94 percent
Don't know = 7.65 percent
Count = 3335
Engine modifications
Yes = 32.08 percent
No = 55.65 percent
Don't know = 12.27 percent
Count = 3432
Chrome items
Yes = 17.06 percent
No = 75.71 percent
Don't know = 7.22 percent
Count = 3393
Question 29: What aspects of your motorcycle do you want to improve
Style
Yes = 29.85 percent
No = 63.30 percent
Don't know = 6.85 percent
Count = 3330
Comfort
Yes = 54.04 percent
No = 40.29 percent
Don't know = 5.67 percent
Count = 3405
Engine performance
Yes = 60.66 percent
No = 32.97 percent
Don't know = 6.37 percent
Count = 3452
Handling & Suspension
Yes = 63.61 percent
No = 29.35 percent
Don't know = 7.04 percent
Count = 3465
Question 30: How much do you spend on customizing your bike per year
Don't customize = 21.66 percent
0-$100 = 3.36 percent
$101-$500 = 17.78 percent
$501-$1500 = 28.34 percent
$1501-$2000 = 12.11 percent
$2001-$5000 = 10.04 percent
$5001 or more = 1.87 percent
Don't know = 4.84 percent
Question 30 Count = 3634
Question 31: Where do you purchase the following products:
Performance Products
Local dealer = 51.37 percent
Mail order = 24.05 percent
Online = 12.35 percent
Other = 1.83 percent
Don't purchase = 10.40 percent
Count = 3547
Maintenance Items
Local dealer = 86.50 percent
Mail order = 4.65 percent
Online = 2.68 percent
Other = 3.38 percent
Don't purchase = 2.79 percent
Count = 3549
Apparel
Local dealer = 57.85 percent
Mail order = 24.14 percent
Online = 12.63 percent
Other = 2.87 percent
Don't purchase = 2.50 percent
Count = 3554
Question 32: What do you consider most important when buying accessories
Performance = 32.83 percent
Style = 4.05 percent
Price = 10.04 percent
Brand name = 2.17 percent
Warranty = 0.41 percent
Quality = 47.19 percent
Other = 1.43 percent
Don't purchase = 1.87 percent
Question 32 Count = 3634
Question 33: When you buy oil for your bike is it:
Motorcycle Specific Oil
Yes = 71.48 percent
No = 25.15 percent
Don't know = 3.37 percent
Count = 3562
Type of Oil
Synthetic = 41.59 percent
Conventional = 34.19 percent
Synth/Conv Blend = 18.94 percent
Count = 3554
Question 34: What brand of tires are currently on your motorcycle
Don't own a bike = 6.99 percent
Avon = 2.56 percent
Bridgestone = 17.23 percent
Cheng Shin/Maxxis = 0.85 percent
Continental = 0.74 percent
Dunlop = 42.68 percent
IRC = 0.55 percent
Metzeler = 12.91 percent
Michelin = 10.04 percent
Pirelli = 3.27 percent
Other = 2.17 percent
Question 34 Count = 3634
Question 35: What brand of tires do you plan to purchase next
Don't own a bike = 19.76 percent
Avon = 2.78 percent
Bridgestone = 9.63 percent
Cheng Shin/Maxxis = 0.61 percent
Continental = 0.80 percent
Dunlop = 32.64 percent
IRC = 0.47 percent
Metzeler = 13.90 percent
Michelin = 15.47 percent
Pirelli = 3.19 percent
Other = 0.77 percent
Question 35 Count = 3634
Question 36: What brand of helmet have you purchased most recently
Don't own a helmet = 3.03 percent
AGV = 8.17 percent
Arai = 20.39 percent
Bell = 4.49 percent
Bieffe = 3.22 percent
Boeri = 0.06 percent
Fulmer = 0.66 percent
Griffin = 0.14 percent
HJC = 13.90 percent
Hondaline = 0.19 percent
Kiwi = 0.08 percent
Lazer = 0.39 percent
MDS = 0.03 percent
Monarch = 0.28 percent
Nolan = 3.05 percent
Shoei = 35.17 percent
Vetter = 0.22 percent
Other = 6.55 percent
Question 36 Count = 3634
Question 37: What brand of helmet do you think you'd purchased next
AGV = 8.81 percent
Arai = 30.19 percent
Bell = 3.38 percent
Bieffe = 1.71 percent
Boeri = 0.00 percent
Fulmer = 0.14 percent
Griffin = 0.03 percent
HJC = 4.90 percent
Hondaline = 0.19 percent
Kiwi = 0.03 percent
Lazer = 0.30 percent
MDS = 0.00 percent
Monarch = 0.00 percent
Nolan = 1.60 percent
Shoei = 30.19 percent
Vetter = 0.17 percent
Other = 1.82 percent
Don't know = 8.94 percent
No plans to buy = 7.62 percent
Question 37 Count = 3634
Question 38: In the next year, which apparel items to you plan to purchase
Boots
Yes = 42.87 percent
No = 49.01 percent
Don't know = 8.12 percent
Count = 3473
Leather jacket
Yes = 25.23 percent
No = 67.68 percent
Don't know = 7.08 percent
Count = 3444
Riding jacket
Yes = 20.63 percent
No = 71.12 percent
Don't know = 8.24 percent
Count = 3373
Helmet
Yes = 42.50 percent
No = 50.58 percent
Don't know = 6.92 percent
Count = 3454
Full leathers
Yes = 16.26 percent
No = 74.25 percent
Don't know = 9.49 percent
Count = 3394
Rain suit
Yes = 23.11 percent
No = 68.04 percent
Don't know = 8.85 percent
Count = 3401
Gloves
Yes = 56.58 percent
No = 37.04 percent
Don't know = 6.39 percent
Count = 3475
Electric vest
Yes = 13.04 percent
No = 77.71 percent
Don't know = 9.25 percent
Count = 3352
Casual wear
Yes = 54.63 percent
No = 38.85 percent
Don't know = 6.52 percent
Count = 3421
Body armor/chest protector
Yes = 18.09 percent
No = 71.59 percent
Don't know = 10.32 percent
Count = 3400
Motorcycle alarm
Yes = 9.51 percent
No = 81.91 percent
Don't know = 8.58 percent
Count = 3438
Audio components
Yes = 5.29 percent
No = 90.94 percent
Don't know = 3.77 percent
Count = 3423
Bike lock
Yes = 24.85 percent
No = 69.41 percent
Don't know = 5.74 percent
Count = 3465
Luggage/bags
Yes = 28.23 percent
No = 63.56 percent
Don't know = 8.21 percent
Count = 3447
Fairing/windscreen
Yes = 20.39 percent
No = 71.90 percent
Don't know = 7.71 percent
Count = 3448
Custom seat
Yes = 26.84 percent
No = 59.32 percent
Don't know = 13.84 percent
Count = 3461
COMPUTER-RELATED QUESTIONS
Question 39: The Computer I Use To Access MO Is a
:
Don't Know = 1.51 percent
IBM/PC 386 = 0.88 percent
IBM/PC 486 = 2.99 percent
IBM/PC Pentium = 43.55 percent
IBM/PC Pentium II/III = 38.37 percent
WebTV = 1.62 percent
Macintosh = 6.03 percent
Unix-Based Box = 2.55 percent
Other = 2.14 percent
Question 39 Count = 3646
Question 40: With Operating System:
Don't Know = 3.08 percent
Mac OS = 5.56 percent
Windows 3.1 = 0.47 percent
Windows 95/98 = 70.63 percent
Windows NT = 15.55 percent
OS/2 = 0.55 percent
Linux = 1.60 percent
Other Un*x = 1.90 percent
Other = 0.66 percent
Question 40 Count = 3633
Question 41: How many megs of memory (RAM):
16 MB or Less = 5.89 percent
16 to 32 MB = 17.59 percent
33 to 64 MB = 29.18 percent
65 to 128 MB = 24.22 percent
128 or more MB = 18.85 percent
Don't Know = 4.27 percent
Question 41 Count = 3633
Question 42: Where is the computer located:
Home = 63.03 percent
Work = 34.11 percent
School = 1.66 percent
Other = 1.19 percent
Question 42 Count = 3606
Question 43: Is the computer equipped with:
Sound card and Speakers:
Yes= 86.69%, No= 12.39%, Don't Know = 0.92%
Count = 3575
CD-ROM Player:
Yes= 93.24%, No= 6.31%, Don't know= 0.45%
Count = 3535
DVD-ROM Player:
Yes= 15.11%, No= 83.05%, Don't Know= 1.84%
Count = 3204
Question 6: Is this computer configured to run:
MPEG Movies:
Yes= 74.73%, No= 16.08%, Don't Know = 9.19 percent
Count = 3538
RealAudio:
Yes= 76.90%, No= 17.14%, Don't know = 5.97%
Count = 3554
RealVideo:
Yes= 67.64%, No= 21.53%, Don't know = 10.82%
Count = 3483
Xing Streamworks:
Yes= 17.68%, No= 47.26%, Don't know = 35.06%
Count = 3269
Avi Videos:
Yes= 61.66%, No= 18.74%, Don't know = 19.61%
Count = 3432
QuickTime VR:
Yes= 62.38%, No= 19.92%, Don' Know = 17.69%
Count = 3453
Shockwave:
Yes= 62.81%, No= 20.14%, Don't know = 17.06%
Count = 3471
Flash:
Yes= 50.66%, No= 24.14%, Don't know = 25.20%
Count = 3401
Adobe Acrobat Reader:
Yes= 83.78%, No= 7.83%, Don't know = 8.39%
Count = 3526
Question 45: Images Turned On:
Yes= 99.17%, No= 0.83%, Count = 3605
Question 46: PC Screen Resolution:
640x480 = 13.27 percent
800x600 = 26.81 percent
1024x768 = 39.83 percent
1280x1024 = 11.20 percent
1600x1200 = 6.47 percent
WebTV = 1.35 percent
Don't Know = 1.07 percent
Question 46 Count = 3633
Question 47: Connection Speed:
14.4 or less = 2.67 percent
28.8 dialup = 8.12 percent
33.6 dialup = 9.22 percent
56.6 dialup = 38.70 percent
56K Leased Line = 1.71 percent
ISDN = 6.03 percent
DSL/ADSL = 4.54 percent
T1 = 16.13 percent
T3 = 3.41 percent
Other = 3.36 percent
Don't Know = 6.11 percent
Question 47 Count = 3633
THE MAGAZINE
Question 48: How often to you visit Motorcycle Online
This is my first time = 2.97 percent
Daily = 28.81 percent
Once per week = 20.34 percent
Twice or more per week = 36.32 percent
Less than once per week = 11.17 percent
Don't know = 0.39 percent
Question 48 Count = 3634
Question 49: Indicate your feelings to the following statements
Overall, I am satisfied with the magazine
Strongly disagree = 0.25 percent
Somewhat disagree = 1.94 percent
Slightly disagree = 3.30 percent
It's mediocre = 9.40 percent
Slightly agree = 28.16 percent
Somewhat agree = 38.66 percent
Strongly agree = 14.77 percent
No opinon = 0.00 percent
Count = 3608
The speed with which the magazine loads is satisfactory
Strongly disagree = 0.72 percent
Somewhat disagree = 2.14 percent
Slightly disagree = 5.10 percent
It's mediocre = 10.90 percent
Slightly agree = 23.72 percent
Somewhat agree = 37.17 percent
Strongly agree = 18.53 percent
No opinion = 0.00 percent
Count = 3605
The editorial content is accurate/high quaility
Strongly disagree = 0.64 percent
Somewhat disagree = 1.30 percent
Slightly disagree = 3.08 percent
It's mediocre = 8.35 percent
Slightly agree = 26.05 percent
Somewhat agree = 40.65 percent
Strongly agree = 15.37 percent
No opinion = 0.00 percent
Count = 3604
Articles, stoeis and daily news are timely
Strongly disagree = 1.06 percent
Somewhat disagree = 2.47 percent
Slightly disagree = 4.30 percent
It's mediocre = 10.50 percent
Slightly agree = 21.83 percent
Somewhat agree = 36.10 percent
Strongly agree = 19.13 percent
No opinion = 0.00 percent
Count = 3601
Question 50: In the next year, do you plan on upgrading your computer's modem
No = 74.19 percent
To a 14.4K Modem = 0.06 percent
To a 28.8K Modem = 0.08 percent
To a 33.6K Modem = 0.11 percent
To a 56.6K Modem = 6.36 percent
To a ISDN Modem = 2.09 percent
To a Leased Line = 1.18 percent
Other Connection = 8.20 percent
Don't know = 7.73 percent
Question 50 Count = 3634
Question 51: Please rate your interest in adding the following features to MO
Audio on demand
Strongly disagree = 18.56 percent
Somewhat disagree = 12.31 percent
Slightly disagree = 12.20 percent
It's mediocre = 15.84 percent
Slightly agree = 12.05 percent
Somewhat agree = 11.07 percent
Strongly agree = 12.53 percent
No opinion = 0.00 percent
Count = 3567
Video on demand
Strongly disagree = 11.52 percent
Somewhat disagree = 6.59 percent
Slightly disagree = 9.19 percent
It's mediocre = 13.26 percent
Slightly agree = 15.70 percent
Somewhat agree = 18.50 percent
Strongly agree = 20.40 percent
No opinion = 0.00 percent
Count = 3568
Buelletin boards
Strongly disagree = 9.54 percent
Somewhat disagree = 7.69 percent
Slightly disagree = 9.71 percent
It's mediocre = 17.28 percent
Slightly agree = 17.00 percent
Somewhat agree = 17.50 percent
Strongly agree = 16.30 percent
No opinion = 0.00 percent
Count = 3565
Question 52: How did you become aware of Motorcycle Online
Word of mouth/friend = 10.40 percent
Internet search engine = 55.97 percent
Link from another web page = 10.18 percent
Online service (AOL/Prodigy) = 0.69 percent
From a usenet group = 1.57 percent
Just tried
www.motorcycle.com = 13.37 percent
MO raceteam/editorial about = 0.44 percent
Other editorial about MO = 0.99 percent
Other = 1.82 percent
Don't know = 4.57 percent
Question 52 Count = 3634
Question 53: Do you have MO bookmarked
Don't know = 0.52 percent
Yes = 92.93 percent
No = 6.55 percent
Question 53 Count = 3634
Question 54: Should MO set up an auction site
Yes = 51.49 percent
No = 15.27 percent
No, like current class = 6.30 percent
Don't care = 26.94 percent
Question 54 Count = 3634
Question 55: Should MO update old homepage styling
It's retro and cool, leave alone = 22.67 percent
It's fine, write more reviews = 47.08 percent
Don't care at all = 8.89 percent
It's fine, I like the small size = 8.86 percent
Update already! = 7.71 percent
No opinion at all = 4.79 percent
Question 55 Count = 3634
Question 56: Have ever printed out a MO story and passed it around
Yes = 44.14 percent
No = 55.86 percent
Question 56 Count = 3634
Question 57: If so, how many people read it
One = 45.24 percent
Two to three = 17.36 percent
Four or five = 7.87 percent
From six to 10 = 3.22 percent
Eleven or more = 3.03 percent
Don't know = 23.28 percent
Question 57 Count = 3634
